Who We Are…

Roots & Roads HQ is a cultural and community organisation, operating under the officially registered Roots & Roads HQ MTÜ in Estonia, with an international reach.
We connect people through shared cultural experiences, community development, and skills‑building opportunities, creating spaces where everyone can belong.

We believe in the power of culture to bring people together, foster understanding, and build stronger, more connected communities.

Roots & Roads HQ logo featuring a stylized green tree inside a circular road emblem, symbolizing global cultural connection, integration, and community building.
Discover What Drives Us at Roots & Roads HQ

Our Mission…

Today, we need to Connect on a less superficial level as People and humans. Celebrating Cultures different from ours alongside our own does only one thing… Creates Belonging. And now more than ever, we need these more. But they can only be achieved through deliberate allocation of effort, resources, and will. And that’s why we do what we do.

Promote cross‑cultural exchange through immersive events, festivals, and creative collaborations

Support integration and adaptation to equip communities to succeed in their new countries, contributing to the social, economic, and cultural advancement of society

Strengthen communities by fostering creativity, collaboration, and belonging

Collaborate locally and internationally with the communities, private and public sector stakeholders, other humanitarian bodies, academia, and any others with mutually aligned vision.

What We Believe…

Who we are, is driven by our Vision, which is consistently inspired and energised by three simple yet powerfully essential human evolutionary need: Connecting People. Celebrating Cultures. Creating Belonging.

How We Do It…

Discover how to engage with Roots & Roads HQ through community events and collaborative projects, making every experience meaningful.

Immersive Events & Festivals

Celebrations of culture through food, music, art, and performance that bring people together and inspire connection.

Community Development Projects

Initiatives that strengthen neighbourhoods, promote inclusion, and encourage active participation. Collaborations that connect local communities to global networks and opportunities.

Skills, Integration & Adaptation Support

Workshops and training that help individuals and communities adapt to new environments, develop practical skills, and contribute fully to their new society.

Get Involved

One of our catchphrases, which turned into a motto-philosophy is: “It takes a village…”

Community building, especially through the advocacy for cultural, social and economic integration is a collective civic and moral responsibility. If you’re wondering where or how to start, reach out to us. We welcome everyone, no matter who you are or where you’re from:

  • Cultural organisations seeking collaboration
  • Community leaders building strong local networks
  • Vendors & Creatives showcasing their work
  • Community Development Initiatives
  • Individual volunteers with a passion for success stories
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